What I build

Software for fitness and wellness

Class and appointment booking

Classes, sessions and treatments booked online, with waitlists and reminders.

Memberships and packs

Monthly memberships, class packs and intro offers billed automatically with Stripe.

Member area

Members see bookings, plans, content and progress on their phone.

Retention tools

Members who stop visiting are spotted and followed up automatically.

Staff and room scheduling

Instructors, therapists and rooms scheduled without double-booking.

Business reporting

Revenue, attendance and churn in one dashboard.

AI, right now

Where AI genuinely helps

Gyms, studios and salons run on bookings, memberships and repeat visits. 2026 guides describe the baseline (booking, memberships, payments and messaging) and the new layer of AI: answering missed enquiries, spotting members who are drifting away and personalising follow-ups.

I haven’t built for a fitness or wellness business yet, so I won’t pretend otherwise. What I bring is the same building blocks I’ve shipped for real clients, shown below.

  • Never miss an enquiry

    Questions and booking requests answered after hours, with bookings made straight into your schedule.

  • Re-engagement at the right time

    Personal messages to members whose visits drop, drafted from their history.

  • Programmes and plans

    Workout or treatment plans drafted from a client's goals, for your coaches to adjust.

  • Content for members

    Class descriptions, emails and social posts drafted, then edited by you.

Similar work

Data, security and access

  • Payments through Stripe; card details never touch your servers.
  • Health or body information treated as sensitive and visible only to the right staff.
  • Members can export or delete their data on request.
  • Coaches and staff approve any plan AI drafts.

How a project runs

  1. Call

    A 30-minute call about what you need, who it is for, and what success looks like.

  2. Scope

    A written scope: features, architecture, timeline, price range and risks.

  3. Build

    Working increments you can click through, not a big reveal at the end.

  4. Ship

    Live on your domain and hosting, with a handover so you know how it runs.

More in how I work, or see mvp and saas development.

Questions

Common questions

Why custom instead of Mindbody, Glofox or similar?

If they fit, use them. Custom makes sense when you want your own brand end to end, a membership model they don't support, or content and community alongside bookings.

Do members need to download an app?

No. The member area works in the phone's browser and can be added to the home screen.

Can members pay monthly?

Yes. Memberships, packs and one-off sessions run side by side on Stripe, as on the Boivin Coaching platform.

How much does it cost?

A focused first version is a fixed-price project, scoped and priced after a 30-minute call (MVPs start from $3,000). Ongoing work can run on a monthly retainer.

Want booking and memberships under your own brand?

A 30-minute call is enough to tell whether it fits, what the first version should include, and how long it takes.

Book a 30-minute call