Client reporting dashboards
Ads, analytics, SEO and email data combined into one branded dashboard per client.
Custom tools for marketing and creative agencies
Client reporting, portals and internal workflows built for how your agency works, with your brand on them.
A typical first version
- Client reporting dashboardsAds, analytics, SEO and email data combined into one branded dashboard per client.
- Client portalBriefs, approvals, deliverables and reports in one branded place.
- Workflow and approvalsRequests, tasks and client approvals tracked without email chains.
- Internal toolsResourcing, time and profitability per client in one view.
Same building blocks as IST Networks and StoreFilter
What I build
Software for marketing agencies
Client portal
Briefs, approvals, deliverables and reports in one branded place.
Workflow and approvals
Requests, tasks and client approvals tracked without email chains.
Internal tools
Resourcing, time and profitability per client in one view.
White-label products
Tools or micro-SaaS you can sell to clients under your brand.
Data pipelines
Data from ad platforms and analytics pulled in automatically and kept in sync.
AI, right now
Where AI genuinely helps
Agencies lose hours every month to manual reporting and approvals scattered across email. 2026 guides point to automated, branded client dashboards with AI summaries as the standard, and to portals that keep clients informed without meetings.
I haven’t built for an agency as a client yet, so I won’t pretend otherwise. What I bring is the same building blocks I’ve shipped for real clients, shown below. For agencies, I also work as a white-label development partner.
Report summaries that write themselves
Each report opens with a plain-language summary of what moved and why.
Content production
Briefs, drafts and variations produced faster, with your team editing everything.
Client questions answered
Clients ask about their own performance and get answers from their data, with the numbers shown.
Anomaly alerts
Sudden drops in spend, traffic or conversions flagged before the client notices.
Similar work
Built with the same building blocks
MVP and SaaS development
OpsVanta: one platform for the whole revenue lifecycle at IST Networks
An internal ERP built solo with Lovable and Claude Code on Lovable Cloud, running sales, projects, tickets, collections, finance and AI insights in one place.
RAG and AI chatbots
StoreFilter: an AI analyst for any Shopify store, built on 2.5 million records
An AI analytics chat for e-commerce, built with Next.js, Claude Code, Supabase, pgvector and GPT-4. Ask about any Shopify store, get answers with charts.
Data, security and access
- Each client only sees their own data and reports.
- Read-only access to ad and analytics accounts wherever possible.
- AI keys on the server, with spending limits.
- AI answers calculated from real data, with the figures shown.
How a project runs
Call
A 30-minute call about what you need, who it is for, and what success looks like.
Scope
A written scope: features, architecture, timeline, price range and risks.
Build
Working increments you can click through, not a big reveal at the end.
Ship
Live on your domain and hosting, with a handover so you know how it runs.
More in how I work, or see internal tools.
Questions
Common questions
Why not AgencyAnalytics or a reporting tool?
If one fits, use it. Custom suits agencies that want reporting no tool offers, their own client portal, or a product to resell under their brand.
Can you work as our white-label development partner?
Yes. I can build for your clients under your brand, with you owning the client relationship.
Which data sources can you connect?
Most ad, analytics and CRM platforms offer APIs. Which ones, and how, is set in the scope.
How much does it cost?
A focused first version is a fixed-price project, scoped and priced after a 30-minute call (MVPs start from $3,000). Ongoing work can run on a monthly retainer.
Want reporting and portals that make your agency look bigger?
A 30-minute call is enough to tell whether it fits, what the first version should include, and how long it takes.
Prayag Dalal · Top Rated on Upwork, 34 jobs completed